Joelle has spent two decades working with entrepreneurs. She is the CEO for North Forge Technology Exchange in Winnipeg, which is recognized by the Province of Manitoba as the innovation partner.
Joelle sits on two national boards. The Canadian Council of Small Business and Entrepreneurship (CCSBE) and the Women Entrepreneurship Day Organization (WEDO). Joelle is also the co-chair of the Business Administration Advisory Board forRed River College and the co-chair for the University of Manitoba Education, Entrepreneur and Student Experience Committee. She also sits on the Inuit Business Development Hub External Advisory Council, the University of Manitoba Faculty of Science Innovationand Commercialization Committee, the Lab2Market Steering Committee and the Red River College ACE Entrepreneur-In-Residence Advisory Committee.