Key elements of a pitch deck
Start-ups use pitch deck for meetings with potential investors, partners, co-founders and customers.
Pitch deck condenses a detailed business plan from identification of problem and solution, business model, target customer, financial information and projection, future of the business, and more other key elements. It is a snapshot of the milestone and footprint for achievement and blueprint for future.
A well-elaborated and designed pitch deck covers the following elements for triggering dialogues.
- Business purpose. What problem you try to solve.
- Size of the market. How big is the problem you are solving? What is the addressable market?
- Business model. How do you make money? What is the revenue stream?
- Core advantages. What is your unfair advantage? Are you dynamically build up barriers to prevent from other players into your field?
- Related data. e.g. growth rate, retention rate, number of users, paying customers, customer acquisition cost, economic benefits your business bring to the clients/customers. Do demonstrate the number of growths, not just a simple number, but rather a progress with a growing curve. Visualize the crucial data, demonstrate profitability of the business if you have.
- Competitive landscape. Who are your competitors? What differentiates your business from the competitors?
- Financial plan.
- Roadmap. What you have accomplished? What are you doing right now and what is your future?
- Fund raise. How much do you ask? what is the ownership structure?
- Team members. Who composes the founding team? What are their expertise and experiences? It is important to demonstrate the execution ability of the team.
Please take a few minutes to think about the follow scenario.
If you can only have one-page presentation, what you will put on the one page?
Also, make sure that the pitch deck has been converted into PDF version before sending it out.